CASE STUDY
Bono Lisboa
REBRANDING • DIGITAL STRATEGY • GRAPHIC DESIGN • PEFORMANCE
CASE STUDY
Bono Lisboa
REBRANDING • DIGITAL STRATEGY • GRAPHIC DESIGN • PERFORMANCE
Overview
Bono Lisboa had a strong product and a consistent experience. The challenge was turning that quality into more predictable growth throughout the year.
The restaurant relied heavily on seasonality, with significant fluctuations in revenue and limited predictability in customer acquisition.
The problem was not the product. It was the lack of a strategy capable of generating demand more consistently.
Overview
Bono Lisboa had a strong product and a consistent experience. The challenge was turning that quality into more predictable growth throughout the year.
The restaurant relied heavily on seasonality, with significant fluctuations in revenue and limited predictability in customer acquisition.
The problem was not the product. It was the lack of a strategy capable of generating demand more consistently.
The Challenge
When summer ended, revenue dropped sharply. The challenge was to reduce dependence on seasonal peaks and build a strategy capable of generating reservations throughout the year.
Key issues identified:
-
Strong dependence on seasonality
-
Irregular and unpredictable growth
-
Low predictability in reservation generation
-
Communication investment without structured returns
-
No clear customer acquisition and retention system
The Challenge
When summer ended, revenue dropped sharply. The challenge was to reduce dependence on seasonal peaks and build a strategy capable of generating reservations throughout the year.
Key issues identified:
-
Strong dependence on seasonality
-
Irregular and unpredictable growth
-
Low predictability in reservation generation
-
Communication investment without structured returns
-
No clear customer acquisition and retention system
The Solution
Before investing more in communication, we needed to understand where the opportunity was and create a clear direction for growth.
We started with a strategic assessment of the brand, channels and digital operation. From there, we structured an acquisition strategy focused on reservations, data and continuous optimisation.
We implemented:
-
Strategic brand repositioning
-
Integrated digital strategy
-
Customer acquisition funnel
-
Google Ads focused on reservations
-
Meta Ads for reach and brand consideration
-
Tracking and data analysis with GTM + GA4
-
Continuous performance-based optimisation
The Solution
Before investing more in communication, we needed to understand where the opportunity was and create a clear direction for growth.
We started with a strategic assessment of the brand, channels and digital operation. From there, we structured an acquisition strategy focused on reservations, data and continuous optimisation.
We implemented:
-
Strategic brand repositioning
-
Integrated digital strategy
-
Customer acquisition funnel
-
Google Ads focused on reservations
-
Meta Ads for reach and brand consideration
-
Tracking and data analysis with GTM + GA4
-
Continuous performance-based optimisation
The Results
The strategy made the business less dependent on seasonality, with a greater ability to generate reservations and make data-driven decisions.
The Results
The strategy made the business less dependent on seasonality, with a greater ability to generate reservations and make data-driven decisions.
85%
Average daily occupancy
60%
Revenue growth
60%
Reduction in cost per reservation
58x
ROAS
(return on ad spend)
Average daily occupancy
85%
Revenue growth
60%
Reduction in cost per reservation
60%
ROAS
(return on ad spend)
58x
Strategic Impact
More than improving campaigns, we built a structure designed to make growth more consistent and predictable.
With a clear strategy and data guiding decisions, Bono Lisboa gained greater control over customer acquisition and the ability to:
-
Increase investment with greater confidence
-
Make data-driven decisions
-
Generate reservations more consistently
-
Grow with less dependence on seasonality
Strategic Impact
More than improving campaigns, we built a structure designed to make growth more consistent and predictable.
With a clear strategy and data guiding decisions, Bono Lisboa gained greater control over customer acquisition and the ability to:
-
Increase investment with greater confidence
-
Make data-driven decisions
-
Generate reservations more consistently
-
Grow with less dependence on seasonality
Chef Robson Oliveira
Bono Lisboa
MYK was a decisive turning point for us. They helped us transform the Bono brand into a true point of reference.
Thanks to a clear strategy, effective management and well-defined positioning, our turnover grew consistently, allowing us to open our second location in Lisbon.
It is far more than marketing. It is business vision.
Chef Robson Oliveira
Bono Lisboa
MYK was a decisive turning point for us. They helped us transform the Bono brand into a true point of reference.
Thanks to a clear strategy, effective management and well-defined positioning, our turnover grew consistently, allowing us to open our second location in Lisbon.
It is far more than marketing. It is business vision.
