PROJECTS
Bono Lisboa
REBRANDING • DIGITAL STRATEGY • GRAPHIC DESIGN • PEFORMANCE
PROJECTS
Bono Lisboa
REBRANDING • DIGITAL STRATEGY • GRAPHIC DESIGN • PERFORMANCE
Overview
Bono Lisboa was facing a common challenge in the restaurant industry: strong dependence on seasonality and a lack of predictable growth.
Despite having a solid product and a consistent experience, the restaurant struggled to sustain results throughout the year, with significant fluctuations in revenue and low efficiency in customer acquisition.
Bono already had visibility, but it lacked turning presence into predictable growth.
Overview
Bono Lisboa was facing a common challenge in the restaurant industry: strong dependence on seasonality and a lack of predictable growth.
Despite having a solid product and a consistent experience, the restaurant struggled to sustain results throughout the year, with significant fluctuations in revenue and low efficiency in customer acquisition.
Bono already had visibility.
What it lacked was turning presence into predictable growth.
The Challenge
When summer ended, revenue dropped significantly. The business relied heavily on seasonal peaks, with no clear strategy to ensure consistency throughout the year.
Key challenges identified:
-
Strong dependence on seasonality
-
Irregular and unpredictable growth
-
Low predictability in reservations
-
Investment in communication without structured return
-
Lack of a customer acquisition and retention system
The product was strong, but what was missing was direction, data and structure to grow.
The Challenge
When summer ended, revenue dropped significantly. The business relied heavily on seasonal peaks, with no clear strategy to ensure consistency throughout the year.
Key challenges identified:
-
Strong dependence on seasonality
-
Irregular and unpredictable growth
-
Low predictability in reservations
-
Investment in communication without structured return
-
Lack of a customer acquisition and retention system
The product was strong.
What was missing was direction, data and structure to grow.
The Solution
We developed a predictable customer acquisition model and structured a sustainable growth system. We started with a complete business diagnosis, analysing positioning, channels and digital structure.
From there, we implemented:
-
Strategic brand repositioning
-
Definition of an integrated digital strategy
-
Structuring of the acquisition funnel
-
Google Ads campaigns focused on reservations
-
Meta Ads campaigns for reach and brand consideration
-
Tracking implementation and data analysis (GTM + GA4)
-
Continuous optimisation based on real performance data
Investment remained controlled, while efficiency became the driver of growth.
The Solution
We developed a predictable customer acquisition model and structured a sustainable growth system. We started with a complete business diagnosis, analysing positioning, channels and digital structure.
From there, we implemented:
-
Strategic brand repositioning
-
Definition of an integrated digital strategy
-
Structuring of the acquisition funnel
-
Google Ads campaigns focused on reservations
-
Meta Ads campaigns for reach and brand consideration
-
Tracking implementation and data analysis (GTM + GA4)
-
Continuous optimisation based on real performance data
Investment remained controlled.
Efficiency became the driver of growth.
Results
The shift was clear: from unstable growth to a predictable and scalable model.
Results
The shift was clear: from unstable growth to a predictable and scalable model.
85%
Average daily occupancy
+60%
Revenue growth
60%
Reduction in cost per reservation
50x
ROAS
(return on ad spend)
Average daily occupancy
85%
Revenue growth
+60%
Reduction in cost per reservation
60%
ROAS
(return on ad spend)
50x
Strategic Impact
With a solid and predictable foundation, Bono Lisboa moved away from seasonality dependence and gained control over customer acquisition.
More than immediate results, a structure was built that allows:
-
Scaling investment with confidence
-
Making data-driven decisions
-
Ensuring consistent growth
Growth stopped depending on seasonality and became a matter of management.
Strategic Impact
With a solid and predictable foundation, Bono Lisboa moved away from seasonality dependence and gained control over customer acquisition.
More than immediate results, a structure was built that allows:
-
Scaling investment with confidence
-
Making data-driven decisions
-
Ensuring consistent growth
Growth stopped depending on seasonality.
It became a matter of management.
Chef Robson Oliveira
Bono Lisboa
MYK was a decisive turning point for us. They helped us transform the Bono brand into a true point of reference.
Thanks to a clear strategy, effective management and well-defined positioning, our turnover grew consistently, allowing us to open our second location in Lisbon.
It is far more than marketing. It is business vision.
Chef Robson Oliveira
Bono Lisboa
MYK was a decisive turning point for us. They helped us transform the Bono brand into a true point of reference.
Thanks to a clear strategy, effective management and well-defined positioning, our turnover grew consistently, allowing us to open our second location in Lisbon.
It is far more than marketing. It is business vision.
