CASE STUDY
Bono Lisboa
REBRANDING • DIGITAL STRATEGY • GRAPHIC DESIGN • PEFORMANCE
CASE STUDY
Bono Lisboa
REBRANDING • DIGITAL STRATEGY • GRAPHIC DESIGN • PERFORMANCE
Overview
Bono Lisboa was facing a common challenge in the restaurant industry: strong dependence on seasonality and a lack of predictable growth.
Despite having a solid product and a consistent experience, the restaurant struggled to sustain results throughout the year, with significant fluctuations in revenue and low efficiency in customer acquisition.
Overview
Bono Lisboa was facing a common challenge in the restaurant industry: strong dependence on seasonality and a lack of predictable growth.
Despite having a solid product and a consistent experience, the restaurant struggled to sustain results throughout the year, with significant fluctuations in revenue and low efficiency in customer acquisition.
The Challenge
When summer ended, revenue dropped significantly. The business relied heavily on seasonal peaks, with no clear strategy to ensure consistency throughout the year.
Key challenges identified:
-
Strong dependence on seasonality
-
Irregular and unpredictable growth
-
Low predictability in reservations
-
Investment in communication without structured return
-
Lack of a customer acquisition and retention system
The Challenge
When summer ended, revenue dropped significantly. The business relied heavily on seasonal peaks, with no clear strategy to ensure consistency throughout the year.
Key challenges identified:
-
Strong dependence on seasonality
-
Irregular and unpredictable growth
-
Low predictability in reservations
-
Investment in communication without structured return
-
Lack of a customer acquisition and retention system
The Solution
We developed a predictable customer acquisition model and a sustainable growth framework. We started with a strategic assessment of the brand, its channels, and its digital operations.
From there, we implemented:
-
Strategic brand repositioning
-
Definition of an integrated digital strategy
-
Structuring of the acquisition funnel
-
Google Ads campaigns focused on reservations
-
Meta Ads campaigns for reach and brand consideration
-
Tracking implementation and data analysis (GTM + GA4)
-
Continuous optimisation based on real performance data
The Solution
We developed a predictable customer acquisition model and a sustainable growth framework. We started with a strategic assessment of the brand, its channels, and its digital operations.
From there, we implemented:
-
Strategic brand repositioning
-
Definition of an integrated digital strategy
-
Structuring of the acquisition funnel
-
Google Ads campaigns focused on reservations
-
Meta Ads campaigns for reach and brand consideration
-
Tracking implementation and data analysis (GTM + GA4)
-
Continuous optimisation based on real performance data
Results
The shift was clear: from unstable growth to a predictable and scalable model.
Results
The shift was clear: from unstable growth to a predictable and scalable model.
85%
Average daily occupancy
60%
Revenue growth
60%
Reduction in cost per reservation
58x
ROAS
(return on ad spend)
Average daily occupancy
85%
Revenue growth
60%
Reduction in cost per reservation
60%
ROAS
(return on ad spend)
58x
Strategic Impact
With a solid and predictable foundation, Bono Lisboa moved away from seasonality dependence and gained control over customer acquisition.
More than immediate results, a structure was built that allows:
-
Scaling investment with confidence
-
Making data-driven decisions
-
Ensuring consistent growth
Strategic Impact
With a solid and predictable foundation, Bono Lisboa moved away from seasonality dependence and gained control over customer acquisition.
More than immediate results, a structure was built that allows:
-
Scaling investment with confidence
-
Making data-driven decisions
-
Ensuring consistent growth
Chef Robson Oliveira
Bono Lisboa
MYK was a decisive turning point for us. They helped us transform the Bono brand into a true point of reference.
Thanks to a clear strategy, effective management and well-defined positioning, our turnover grew consistently, allowing us to open our second location in Lisbon.
It is far more than marketing. It is business vision.
Chef Robson Oliveira
Bono Lisboa
MYK was a decisive turning point for us. They helped us transform the Bono brand into a true point of reference.
Thanks to a clear strategy, effective management and well-defined positioning, our turnover grew consistently, allowing us to open our second location in Lisbon.
It is far more than marketing. It is business vision.
