PROJECTS
Pantucci Gelato Artigianale
BRANDING • PACKAGING • BRAND ACTIVATION
PROJECTS
Pantucci Gelato
Artigianale
BRANDING • PACKAGING • BRAND ACTIVATION
Overview
The Pantucci Group decided to enter a new territory: the artisanal gelato market.
Not as a portfolio extension. But as a new strategic growth front.
It was not just about launching a product, but about validating a new market within an already established brand.
Overview
The Pantucci Group decided to enter a new territory: the artisanal gelato market.
Not as a portfolio extension. But as a new strategic growth front.
It was not just about launching a product.
It was about validating a new market within an already established brand.
The Challenge
To create a new category within the Pantucci universe without compromising the brand’s positioning.
Key challenges:
-
Integrating gelato as a new line within an established business
-
Educating the market about a new type of product
-
Generating demand before the official launch
-
Reducing investment risk at scale
-
Validating real market acceptance
The goal was not just to sell, but to prove real demand before scaling.
The Challenge
To create a new category within the Pantucci universe without compromising the brand’s positioning.
Key challenges:
-
Integrating gelato as a new line within an established business
-
Educating the market about a new type of product
-
Generating demand before the official launch
-
Reducing investment risk at scale
-
Validating real market acceptance
The goal was not just to sell.
It was to prove real demand before scaling.
Validation
Validation combined in-store experimentation with digital demand building.
Strategy implemented:
-
One week of activation in a Pantucci location
-
Product introduction to real customers
-
Introduction to the industry audience
-
Instagram Reels (local reach and engagement)
The product saw strong acceptance during activation, and the brand’s audience clearly embraced the new offering.
The Solution
We developed the project with a focus on integrating brand, experience and activation.
From there, we implemented:
-
Creation of the new brand
-
Definition of product experience and perception
-
Demand-driven activation strategy
-
Validation before scaling
We did not move straight into expansion, we built a system to test, learn and optimise.
The Solution
We developed the project with a focus on integrating brand, experience and activation.
From there, we implemented:
-
Creation of the new brand
-
Definition of product experience and perception
-
Demand-driven activation strategy
-
Validation before scaling
We did not move straight into expansion.
We built a system to test, learn and optimise.
Validation
Validation combined in-store experimentation with digital demand building.
Strategy implemented:
-
One week of activation in a Pantucci location
-
Product introduction to real customers
-
Introduction to the industry audience
-
Instagram Reels (local reach and engagement)
The product saw strong acceptance during activation.
The brand’s audience clearly embraced the new offering.
Results
The new offering moved beyond concept and showed real market potential.
Results
The new offering moved beyond concept and showed real market potential.
+2k
Tastings conducted
+121k
Views (Reels)
+9%
Above-average engagement
+1.2k
Shares
Tastings conducted
+2k
Views (Reels)
+121k
Above-average engagement
+9%
Shares
+1.2k
Strategic Impact
The project brought clarity to the Pantucci Group.
More than immediate results, it created a structure that enables:
-
Reduced risk in expansion
-
Greater confidence in decision-making
-
A validated new revenue stream
-
Strengthened premium positioning
-
Portfolio expansion with strategic coherence
Growth stopped being a hypothesis and became a decision.
Strategic Impact
The project brought clarity to the Pantucci Group.
More than immediate results, it created a structure that enables:
-
Reduced risk in expansion
-
Greater confidence in decision-making
-
A validated new revenue stream
-
Strengthened premium positioning
-
Portfolio expansion with strategic coherence
Growth stopped being a hypothesis.
It became a decision.
Rafael Battisti
Grupo Pantucci
We have always looked for partners who see the business as a whole, rather than just delivering isolated projects.
With MYK, we were able to structure our brand, align our communication, and organize our actions with clear vision and direction.
MYK’s approach reflects exactly this mindset: close support, consistency, and results.
Rafael Battisti
Grupo Pantucci
We have always looked for partners who see the business as a whole, rather than just delivering isolated projects.
With MYK, we were able to structure our brand, align our communication, and organize our actions with clear vision and direction.
MYK’s approach reflects exactly this mindset: close support, consistency, and results.
