CASE STUDY
Santa
DIGITAL STRATEGY • WEBSITE • GRAPHIC DESIGN • PEFORMANCE
The Results
With a stronger structure in place to turn demand into customers, we accelerated marketing. The business responded.
CASE STUDY
Santa
DIGITAL STRATEGY • WEBSITE • GRAPHIC DESIGN • PERFORMANCE
The Results
With a stronger structure in place to turn demand into customers, we accelerated marketing. The business responded.
Revenue more than doubled
Revenue tracked through the campaigns more than doubled in three months.
More online reservations
The new structure made the path to reservation clearer and more efficient.
More consistent acquisition
Paid ads and digital presence began working together more effectively.
Data-driven decisions
Tracking and performance analysis provided greater clarity for optimisation.
Overview
Santa already had a strong experience, a privileged location in Lisbon and a gastronomic concept with clear potential. The challenge was to turn those assets into more demand, reservations and revenue.
For a restaurant with a strong tourist audience, we realised that increasing ad spend should not be the first step.
Before accelerating acquisition, we needed to understand what was limiting growth and make different areas of the business work in the same direction.
Overview
Santa already had a strong experience, a privileged location in Lisbon and a gastronomic concept with clear potential. The challenge was to turn those assets into more demand, reservations and revenue.
For a restaurant with a strong tourist audience, we realised that increasing ad spend should not be the first step.
Before accelerating acquisition, we needed to understand what was limiting growth and make different areas of the business work in the same direction.
The Challenge
There was demand, but there were still important opportunities being missed throughout the customer journey.
We looked at the restaurant as a whole: brand, website, menu, acquisition, reputation and experience, to understand where the main opportunities for improvement were.
We identified opportunities across different stages of the customer journey:
-
Digital presence and website
-
Menu engineering and design
-
Communication consistency
-
Customer acquisition
-
Reputation and reviews
-
Experience and conversion
Before investing more, we needed to know where to act.
Revenue more than doubled
Revenue tracked through the campaigns more than doubled in three months.
More online reservations
The new structure made the path to reservation clearer and more efficient.
More consistent acquisition
Paid ads and digital presence began working together more effectively.
Data-driven decisions
Tracking and performance analysis provided greater clarity for optimisation.
The Challenge
There was demand, but there were still important opportunities being missed throughout the customer journey.
We looked at the restaurant as a whole: brand, website, menu, acquisition, reputation and experience, to understand where the main opportunities for improvement were.
We identified opportunities across different stages of the customer journey:
-
Digital presence and website
-
Menu engineering and design
-
Communication consistency
-
Customer acquisition
-
Reputation and reviews
-
Experience and conversion
Before investing more, we needed to know where to act.
Chef Robson Oliveira
Bono Lisboa
MYK was a decisive turning point for us. They helped us transform the Bono brand into a true point of reference.
Thanks to a clear strategy, effective management and well-defined positioning, our turnover grew consistently, allowing us to open our second location in Lisbon.
It is far more than marketing. It is business vision.
Chef Robson Oliveira
Bono Lisboa
MYK was a decisive turning point for us. They helped us transform the Bono brand into a true point of reference.
Thanks to a clear strategy, effective management and well-defined positioning, our turnover grew consistently, allowing us to open our second location in Lisbon.
It is far more than marketing. It is business vision.
Strategic Impact
More than increasing marketing investment, we created better conditions for that investment to generate results.
Website, menu, communication, reputation, experience and acquisition became part of the same strategy.
Only after addressing the areas limiting the business did we increase investment in Google Ads and Meta Ads in a controlled way.
The new structure made it possible to:
-
Attract more qualified demand
-
Turn interest into reservations
-
Make better use of each sales opportunity
-
Strengthen the restaurant's reputation
-
Make decisions based on data
-
Invest in acquisition with greater confidence
Growth did not come from a single action. It came from several decisions working in the same direction.
Strategic Impact
More than increasing marketing investment, we created better conditions for that investment to generate results.
Website, menu, communication, reputation, experience and acquisition became part of the same strategy.
Only after addressing the areas limiting the business did we increase investment in Google Ads and Meta Ads in a controlled way.
The new structure made it possible to:
-
Attract more qualified demand
-
Turn interest into reservations
-
Make better use of each sales opportunity
-
Strengthen the restaurant's reputation
-
Make decisions based on data
-
Invest in acquisition with greater confidence
Growth did not come from a single action. It came from several decisions working in the same direction.
The Solution
The diagnosis became a series of decisions. Every adjustment had a reason, and all of them needed to work in the same direction.
We first strengthened the areas that could influence restaurant choice and customer experience. Only then did it make sense to increase acquisition investment in a controlled way.
We implemented:
-
New website focused on reservations
-
Menu engineering and redesign
-
A consistent voice across key touchpoints
-
Customer acquisition strategy optimisation
-
Reputation and review management
-
Google Ads and Meta Ads
-
Tracking and continuous performance analysis
The Solution
The diagnosis became a series of decisions. Every adjustment had a reason, and all of them needed to work in the same direction.
We first strengthened the areas that could influence restaurant choice and customer experience. Only then did it make sense to increase acquisition investment in a controlled way.
We implemented:
-
New website focused on reservations
-
Menu engineering and redesign
-
A consistent voice across key touchpoints
-
Customer acquisition strategy optimisation
-
Reputation and review management
-
Google Ads and Meta Ads
-
Tracking and continuous performance analysis
