PROJECTS
Pantucci Panificadora - Christmas
LANDING PAGE • DIGITAL STRATEGY • GRAPHIC DESIGN • PEFORMANCE
Results
The campaign turned purchase intent into real revenue, with highly efficient acquisition and strong paid media performance.
PROJECTS
Pantucci
Panificadora
Christmas
REBRANDING • DIGITAL STRATEGY • GRAPHIC DESIGN • PERFORMANCE
Results
The campaign turned purchase intent into real revenue, with highly efficient acquisition and strong paid media performance.
8.875
Landing Page Visitors
4.045
Items sold
50x
ROAS
(return on ad spend)
Landing Page Visitors
8.875
Items sold
4.045
ROAS
(return on ad spend)
74x
Overview
Pantucci’s Christmas and New Year campaign had a clear objective: to turn one of the strongest periods of the year into a digital operation focused on revenue.
At that stage, order volume was high, but a large part of sales still depended on scattered channels, fragmented communication and the absence of a clear acquisition strategy.
Pantucci already had strong relevance during Christmas and New Year, but what was missing was turning that moment into a more predictable sales operation.
Strategic Impact
More than a seasonal campaign, the project created a digital structure capable of turning high-demand periods into organised and measurable growth.
Pantucci gained greater control, predictability and optimisation capacity in real time. The combination of landing page, paid media and data analysis increased revenue, improved efficiency and consistently transformed traffic into sales.
Seasonality stopped representing just movement and became a strategic growth opportunity.
Overview
Pantucci’s Christmas and New Year campaign had a clear objective: to turn one of the strongest periods of the year into a digital operation focused on revenue.
At that stage, order volume was high, but a large part of sales still depended on scattered channels, fragmented communication and the absence of a clear acquisition strategy.
Pantucci already had strong relevance during the festive season.
What was missing was turning that moment into a more predictable sales operation.
Strategic Impact
More than a seasonal campaign, the project created a digital structure capable of turning high-demand periods into organised and measurable growth.
Pantucci gained greater control, predictability and optimisation capacity in real time. The combination of landing page, paid media and data analysis increased revenue, improved efficiency and consistently transformed traffic into sales.
Seasonality stopped representing just movement.
It became a strategic growth opportunity.
The Challenge
Despite strong brand recognition and high engagement during Christmas and New Year, Pantucci still lacked a structure capable of organising acquisition, performance and customer buying experience into an integrated operation.
Key challenges identified:
-
Centralising orders into a single digital experience
-
Improving paid media efficiency
-
Attracting qualified traffic during the seasonal period
-
Simplifying the purchase process and increasing conversion
-
Measuring behaviour and performance in real time
The problem was not customer interest, but the lack of a structure prepared to turn intent into sales.
The Challenge
Despite strong brand recognition and high engagement during Christmas and New Year, Pantucci still lacked a structure capable of organising acquisition, performance and customer buying experience into an integrated operation.
Key challenges identified:
-
Centralising orders into a single digital experience
-
Improving paid media efficiency
-
Attracting qualified traffic during the seasonal period
-
Simplifying the purchase process and increasing conversion
-
Measuring behaviour and performance in real time
The problem was not customer interest.
It was the lack of a structure prepared to turn intent into sales.
Rafael Battisti
Grupo Pantucci
We have always looked for partners who see the business as a whole, rather than just delivering isolated projects.
With MYK, we were able to structure our brand, align our communication, and organize our actions with clear vision and direction.
MYK’s approach reflects exactly this mindset: close support, consistency, and results.
Rafael Battisti
Grupo Pantucci
We have always looked for partners who see the business as a whole, rather than just delivering isolated projects.
With MYK, we were able to structure our brand, align our communication, and organize our actions with clear vision and direction.
MYK’s approach reflects exactly this mindset: close support, consistency, and results.
The Solution
We developed an integrated strategy to turn seasonal campaigns into a digital operation focused on results.
From there, we implemented:
-
Conversion-focused strategic landing page
-
Google Ads campaigns focused on purchase intent
-
Meta Ads campaigns focused on reach, visibility and scale
-
Tracking and performance analysis structure
-
Continuous optimisation throughout the campaign
It was not just about generating traffic, but about building an operation focused on real sales.
The Solution
We developed an integrated strategy to turn seasonal campaigns into a digital operation focused on results.
From there, we implemented:
-
Conversion-focused strategic landing page
-
Google Ads campaigns focused on purchase intent
-
Meta Ads campaigns focused on reach, visibility and scale
-
Tracking and performance analysis structure
-
Continuous optimisation throughout the campaign
It was not just about generating traffic.
It was about building an operation focused on real sales.